User Research

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

 User Research is the underpinning element of User Experience design. Obtaining qualitative and quantitative data about your target users will help you determine what features and functions are necessary to design an experience that will capture the hearts and minds of your intended audience. It is also an essential part of gathering insights that will be used to inform business & product strategy.

DIGITAL STRATEGY

A digital strategy is a form of strategic management and a business answer or response to a digital question

Define the vision, objectives & goals for your product or web site, and the strategies that will be used to achieve the overall business mission. Develop a clearly defined plan with milestones and measurement criteria.

INTERACTION DESIGN

Interaction design is the composition of blueprints and schematics that detail the page structure and set of interfaces, which make up the intended product design and functionality.

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USABILITY TESTING

Usability testing is a way to see how easy to use something is by testing it with real users.

Use multiple types of usability testing to test your product design at various stages of development to ensure that established design principles are being achieved.

VISUAL DESIGN

The visual design is the look and feel of the “presentation layer” or the “skin” that is applied to the interaction design. Typically visual design goes through multiple iterations until and agreed upon style is achieved. Once the visual design has been finalized, a formal style guide is created documenting the colors, fonts, spacing, and iconography that should be applied to each page screen.

ANALYTICS

To measure the success of your product baseline goals should be established and agreed upon. After which, various type of out-of-the-box and custom analytics can be used to measure the success of your product and your digital strategy. Capture these metrics is crucial to making continued design and strategy adjustments.

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