At Lehner Digital we conduct user research using “mixed methods” techniques to uncover the full story. The research will use qualitative studies to understand the why and how users make decisions as well as quantitative measurements indicating their actions.  The research will use qualitative studies to understand the why and how users make decisions as well as quantitative measurements indicating their actions.

We also believe user research techniques across the project lifecycle to understand how people act, think, and feel about the service design experience and user experience of the digital tools used to facilitate the experience.

Qualitative

  • Interviews
  • Group Interview
  • Surveys
  • Focus Groups
  • Participatory Design
  • Ethnographic Field Studies

Quantitative 

  • A/B Testing
  • Quant Based Surveys
  • Idea Voting
  • Opinion Statistics
  • Usability Measurements

Benefits

  • Understand key differences between your customer and user segments
  • Align product strategy with user needs
  • Minimize risks of project failure